On his first day of MBA classes at the University of Virginia, Neal Hoffman called Hasbro Toys and offered to work for them without pay. That call led to six years of working at Hasbro’s marketing department on G.I. Joe, Tonka Toys and Chuck & Friends. A self-described, “big kid at heart,” Hoffman early on decided he wanted to work with toys or comic books, and so it was no surprise to those who knew him that he was behind The Mensch on a Bench, one of last year’s most talked about toys for Hanukkah.
The plush toy and accompanying book tells the story of Moshe, the friendly and helpful mensch, who helped the Maccabees by sitting and watching over the oil as it burned for eight full days and nights.
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