It’s such a bold move when you think about it. We give away copies of the Book of Mormon for free. We put hours and hours of videos about the gospel and about Latter-day Saints for free on the Internet. But now, we are going to put a full feature-length film called Meet the Mormons in the theaters right up against Hollywood’s blockbusters and expect people to pay to get acquainted with us.
What’s surprising is that according to numerous focus groups the Church has conducted to determine how people who aren’t members of our faith respond to the film, they probably will do just that and buy tickets. In focus groups conducted from California to Connecticut, people, who were not LDS, saw this film and loved it. 74% of them said they would recommend it to a friend.
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