Ray Rice just lost his career, his multimillion dollar endorsements and his reputation – all because of a video that just went viral.
Rice is – or perhaps more correctly, was – a National Football League superstar. One of the league’s top rushers of the past few years, he was instrumental in bringing about the Baltimore Ravens 2012 championship season. As a reward, he signed a five-year $40 million contract extension that included 24 million in guaranteed money. Nike, the world’s largest sporting goods maker, paid Rice a magnificent sum to serve as their national spokesman.
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