Americans have heated up the Internet with the Ice Bucket Challenge in the last two weeks.
Unless you’ve just flown in from the Arctic, you know exactly what I’m talking about: The social-media-fueled fundraising phenomenon that’s benefitting research for the disease ALS, also known as Lou Gehrig’s disease. Individuals or groups are challenged to dump buckets of ice water on their heads while being videotaped, then post said videos on Facebook or Twitter or a website while challenging someone else. It’s really a video chain letter fundraising appeal.
Read Full Article »