Often, when a sports team is losing and the game is almost over, fans will start to head for the exits. Sometimes they want to beat the traffic home, but often, they're just disgusted with the way the game is going and can't watch any more. It's interesting to note the human movement: when the team seems sure to lose, the people move away, literally leaving the arena. If a miracle happens, and the team looks like it might win, they come streaming back.
This is what we do. We are desperate to associate with winners, and terrified that we'll be associated with losers. This is true in high school cafeterias, high powered board rooms, NBA arenas, and even in church pews. We want winners around us, and we shield ourselves (always politely, of course!) from losers.
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