As both an African-American and a person of faith, I have watched with great consternation while the missing reflection of the world in which I live in was previously being poorly served.
While I applaud the new-found proliferation of products that serve the burgeoning faith and family film market, I remain appalled that this sector is still being discussed from a niche-market perspective. I’m certainly aware that our great country is not a monolith with regard to faith or family or race for that matter. Nevertheless, it is hard to imagine how 140 million consumers constitute a niche. More accurately, this group should be considered a majority of the market that deserves adequate attention at the box office as well as the television screen.
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