It’s hard to overstate the importance of soul-winning to Southern Baptists. So they’ve been hit hard by the news that the evangelical denomination’s slump in membership and baptisms has continued for the seventh year in a row. “I am grieved we are clearly losing our evangelistic effectiveness,” said Thom Rainer, president of Lifeway Christian Resources and former dean of the Billy Graham School of Missions and Evangelism at Southern Baptist Theological Seminary in Louisville.
The troubles of the Southern Baptist Convention offer an interesting window into the long-term prospects of Christianity in America—partly because the Southern Baptists have been fretting about those prospects louder than almost anyone else. Don’t all Christians think it’s important to redeem sinners? Yes, but the act of conversion is the heart of the Southern Baptist brand.