Why McDonald's Is in Decline

McDonald's could energize declining sales by returning its ad focus to family friendly television and abandoning broadcasts with sex, violence and foul language, the Parents Television Council has told the fast food chain.

In the United States, McDonald's sales decreased 1.7 percent in the first calendar quarter of 2014 ending March 31, operating income declined 3 percent, and earnings fell 4 percent to $1.21 per share, the company reported on its corporate website.

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