As a companion to recent RD pieces “5 Ways the Internet Has Been Trying to Kill Religion” and “The Internet Is Not Killing Religion, Religion is Killing Religion,” see this long essay from the Huffington Post entitled “The Hook of Mormon” about online LDS proselytizing efforts. The results seem pretty glowing:
Read Full Article »Whereas traditional Mormon missionaries convert, on average, six people during their 18- to 24-month service, the online apostles in Provo have averaged around 30 converts per missionary per year, says [BYU Professor Gideon] Burton. And these people stick around. Ninety-five percent of the Internet converts have kept active, a retention rate more than triple the norm....
