As a period in history, the so-called Dark Ages probably could use a Marketing Specialist or a Branding Team. The term has been applied to the period between the Third-century fall of Rome and the Carolingian Renaissance (Charlemagne’s rule of the briefly reconstituted Holy Roman Empire) or, usually, the Late Gothic and Florentine Renaissance, around the 13th century. Certainly, sanitation and plumbing declined and virtually disappeared during the Dark Ages; literacy was uncommon; life – in Europe – was simpler, less ambitious, less creative after Rome. The lack of records and paucity of artifacts means that a certain darkness descended over the centuries about which we are curious.
I have often said, and I know that “futurists” hold, that if a social catastrophe were to hit the United States – perhaps on the order of cessation of electricity; stoppage of water supply; production, transport, and delivery of goods – a New Dark Age would descend. Would you know how to raise meat and produce for your family’s table? Could you resume a livelihood without computers and electricity? How, long-term, to make clothes from scratch, or build houses? Most of us would bemoan the New Dark Age.
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