Suddenly, there it was. Like a spaceship, it appeared and, in a flash, it was gone. It promised a fusion of science and religion, “technology and spirituality combining,” and “that everything you ever imagined is possible.” This was no UFO, but a TV commercial advertising “spiritual technology”—a marketing ploy selling Scientology.
For the second year in a row, The Church of Scientology, a prosperous new religious movement established in the 20th Century by science fiction writer L. Ron Hubbard, invested in a “Super Bowl” ad. Though its 30-second ad did not air during one of the coveted multi-million dollar commercial spots, it broadcast right before halftime in several major local TV advertising markets.
Read Full Article »