Origins and Evolution of the 'I'm a Mormon' Campaign

PROVO — Whether it’s a bearded motorcyclist who sculpts or a stay-at-home mother raising six kids, the members are the face of the LDS Church, and that will not change going forward.

That was the main message to emerge from a panel discussion at BYU’s Mormon Media Studies Symposium on Thursday regarding the origins and evolution of the “I’m a Mormon” campaign of The Church of Jesus Christ of Latter-day Saints.

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