At first impression, the former chief executive of the Bible Society of New Zealand, Mark Brown, has more the persona of motorcycle buddy than progressive techie. Three years ago, however, he came up with the idea for a Facebook page called "The Bible Page." Today his page is frequently #1 or #2 in the world for user interaction. In my recent article on "The New Engagers" in Christianity Today, I wrote:
"When Mark Brown wants to interact with his Facebook friends, he simply types a Scripture verse onto his page. Most of us might get a few responses within a day or so, but within 10 minutes, Brown's post will spark 10,000 responses from around the globe. His page, simply called 'The Bible' (Facebook.com/TheBibleUBS), launched three years ago with one verse: John 3:16. It took 18 months to reach 1 million Facebook friends. But three years in, it's now at 8.6 million and consistently one of Facebook's top sites for reader interactivity. Users don't just drop by solely to read a verse; they're posting and responding to one another as well."
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