A controversy is already starting to brew – which was, of course, the intention – over the image on the cover of the latest edition of Businessweek. It's pegged to a story by Caroline Winter, entitled "Latter-day Lucre: How the Mormon Church Makes Its Billions", a big investigation of the church's finances. The image re-imagines "a pivotal moment" in the Mormon origin story, when John the Baptist appeared to Joseph Smith – on 15 May 1829, to be precise, though I'm not too sure of the time of day.
(I blame former Guardian G2 operative and current Businessweek creative director Richard Turley, by the way – you'll be able to spot him by the heavenly bolt of lightning imminently heading his way.)
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