In recent decades, “big tent” conservatism has seemed on the brink of collapse, its poles buckling under competing constituencies with “values” voters in one corner pitted against fiscal conservatives in the other. Discussions among academics and media pundits suggest these are two distinct categories of Republicans—the former made up of mainly working-class white evangelicals and the latter historically comprised of higher-income whites. Republican politicians must seek the favor of both special interests, appealing not only to traditional social issues—gay marriage and abortion—but also to economic fare such as reducing government and lowering taxes.
This distinction is central to Thomas Frank’s engaging analysis of the popularity of conservatism in the American Midwest in his 2004 bestseller What’s the Matter with Kansas? Frank championed the narrative that working-class Americans vote against their economic interests, having been lured into the GOP tent largely with what he sees as insincere religious rhetoric. “The people at the top know what they have to do to stay there,” writes Frank, “and in a pinch they can easily overlook the sweaty piety of the new Republican masses, the social conservatives who raise their voices in praise of Jesus but cast their votes for Caesar.”
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