Not all Jewish kids in America appreciate the depths of the heritage into which they were born. And it is hard to get the word out to all of them. On the one hand, we have the Torah. So we have Truth. But Truth does not always sell, as Madison Avenue hopes and as any vote in the U.N. General Assembly attests. So it also takes money to reach and influence lost Jews. It takes creativity. Wisdom. Kindness. Courage. Greatness.
There is no way to reach everyone. Then, even as some sweet Jewish kid finally is reached by a dynamic rabbi — well, even as someone lost is being found and reached, someone else from within our world is disappearing. Maybe because of an intolerant rabbi at a school, an abusive parent, a cold-hearted bullying classmate. Some self-righteous "pillar" who drove away a budding Torah scholar.
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