A viral video has captured widespread attention across social media outlets over an effort to arrest Joseph Kony, head of the Lord's Resistance Army that abducts and forces children to become soldiers.
A 30-minute video from the nonprofit Invisible Children has more than 15 million hits on YouTube and Vimeo since it was posted on March 5. The KONY 2012 campaign targets 20 celebrities (including megachurch pastor Rick Warren and outspoken Christian NFL quarterback Tim Tebow) and a dozen policymakers to spread the word.
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