As a hot Broadway musical and a presidential candidate bring attention to Mormons, some internet writers are winning admirers by producing enticing "Mormon mommy blogs."
Earlier this year Emily Matchar, a writer who calls herself a feminist atheist, confessed in Salon that she was addicted to reading Mormon mommy blogs. They seemed to offer a roadmap to domestic tranquility: "It is possible to be happy, they seem to whisper. We love our homes. We love our husbands."
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