A North Carolina diet doctor has come up with a formula to create the most highly engaged audience on Facebook in the world, far surpassing marketing efforts by celebrities and sports teams. He draws on the words of Jesus and posts them four or five times a day.
The doctor, Aaron Tabor, 41, grew up watching his father preach at churches in Alabama and North Carolina, and his Facebook creation is called the Jesus Daily. He started it in April 2009, he said, as a hobby shortly after he began using Facebook to market his diet book and online diet business that includes selling soy shakes, protein bars and supplements.
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