Malaysian Ads Miss the Point of Ramadan

To opt for a dry throat and a crooning gut when a mere phone call can get you a decent feast is nothing short of foolhardy. Yet millions of Muslims around the globe choose to do just that when they fast in Ramadan.

Those with purchasing power must surely see this enforced austerity in a world of plenty as something akin to a warped practice: Why live like paupers when you can afford more?

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