I’m not a huge fan of news stories about advertisements because it seems a little lazy on the media end for not finding more original stories and it often just fuels the ad even more. Some outlets do a nice job of fact checking the ads to make sure the claims are accurate, but there’s a lot of wasted energy on “X releases ad targeting opponent.”
For the same reason, I’m not a huge fan of this piece in the Minneapolis Star-Tribune on Michele Bachmann’s attempts to build a base among “the faithful.” We saw similar coverage after Tim Pawlenty released a video about his faith, but I couldn’t figure out what the fuss was about. Politicians are trying to build their base and many of them target certain niche groups, the end. In this case, we learn only that Bachmann is targeting “the faithful,” which is a pretty broad umbrella term for people who have some sort of faith.
Read Full Article »