When Doomsday Cults Can't Call the Right Cutoff

Preacher and evangelical broadcaster Harold Camping has announced that Jesus Christ will return to Earth this Saturday, May 21, and many of his followers are traveling the country in preparation for the weekend Rapture. They're undeterred, it seems, by Mr. Camping's dodgy track record with end-of-the-world predictions. (Years ago, he argued at length that the reckoning would come in 1994.) We've yet to learn what motivates people like him to predict (and predict again) the end of the world, but there's a long and unexpected psychological literature on how the faithful make sense of missed appointments with the apocalypse.

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