Electing Trump: A Prosperity Gospel Triumph

The president-elect identifies as a Presbyterian. But his rhetoric during the campaign often reflected the language of the prosperity gospel, a diffuse American Christian movement that links faith, positive thinking and material wealth into “the American religion of winning,” as journalist Jeff Sharlet described it this year.

More than once, Trump has cited the influence of minister Norman Vincent Peale, whose concept of positive thinking is a close relative of the prosperity gospel. And like prosperity gospel preachers, Trump made the appeal of his personal fortune central to his pitch.

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