February 7, 2013
Scientology's Super Bowl Crowd
Vega & Cieply, New York Times
After several months of mounting accusations over the treatment of its members, theon Sunday tried to spread a softer, gentler message using the biggest advertising event in the country: the .
For the first time, the church bought commercial time in local markets during the Super Bowl in order to feature an ad that called on “the curious, the inquisitive, the seekers of knowledge.” The ad, which ran in cities including New York, Los Angeles, San Francisco and Dallas, was in stark contrast to the more traditional Super Bowl fare from brands like Budweiser, Mercedes-Benz and Coca-Cola.