November 10, 2012
Origins and Evolution of the 'I'm a Mormon' Campaign
Trent Toone, Deseret News
PROVO — Whether it’s a bearded motorcyclist who sculpts or a stay-at-home mother raising six kids, the members are the face of the LDS Church, and that will not change going forward.
That was the main message to emerge from a panel discussion at BYU’s Mormon Media Studies Symposium on Thursday regarding the origins and evolution of the “I’m a Mormon” campaign of The Church of Jesus Christ of Latter-day Saints.