A couple of weeks ago my bumper sticker arrived, the one I had to special order. “I’m voting for Obama,” it proclaimed, “…and I’m a Mormon.”
In the last year, the LDS Church’s popular“I’m a Mormon” ads have created a brand with Mormons identifying themselves in an unexpected way (e.g., “I’m a drummer in a rock band!” or “I’m a competitive motorcyclist!”) and then following it up with the tagline, “and I’m a Mormon.”
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