D.T. Bell and Ryan Bell, authors of MormonAmerican.com, were offended by my exploration of Mormonism's cultish qualities. They argue that "calling a religion a cult is a cowardly act, because the vagueness of the word provides plausible deniability to any who use it":

Sullivan’s argument is illustrative, as it follows the approach of so many others who have pushed the "cult" line of attack.