June 2, 2011

Inside the Church of Sports

Robert Lipsyte, Slate

Sports make up a religious strand of American life, and their church is the Entertainment Sports Programming Network. In its 32 years of existence, ESPN has expanded from a cheesy tent-show evangelizing Australian-rules football and girls softball to being "the worldwide leader in sports"—a media empire with a presence in television, books, magazines, and the Web.

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TAGGED: ESPN, worldwide leader, football, softball