June 2, 2011
Inside the Church of Sports
Robert Lipsyte, Slate
Sports make up a religious strand of American life, and their church is the Entertainment Sports Programming Network. In its 32 years of existence, ESPN has expanded from a cheesy tent-show evangelizing Australian-rules football and girls softball to being "the worldwide leader in sports"—a media empire with a presence in television, books, magazines, and the Web.
TAGGED: ESPN, worldwide leader, football, softball