AP Photo

The traditional Nativity scene of the infant Jesus wrapped in swaddling clothes and laying in a straw-filled manger is so commonplace that it is almost part of the seasonal wallpaper rather than the beating heart of what Christmas is supposed to be about.

So a British church group that specializes in eye-catching advertisements figured it would try to shake things up this year, and it certainly did so with an ultrasound image of a halo-wearing fetus -- a sort of pre-Christmas card that can resonate with many expectant parents as well as reminding everyone about the reason for the season.

"He's on His way," reads the ad's text. "Christmas starts with Christ."