AP Photo

Among the many advertisements lining I-495 in New Jersey en route to the Lincoln Tunnel is a new one promoting atheism for the holidays rather than another gift.

The billboard shows three crowned men riding camels toward a humble manger in which a man and woman kneel beside a straw-filled bassinet, all silhouetted beneath a prominent six-pointed star. The message — “You know it’s a myth. This season, celebrate reason!” — is emblazoned in large white letters above the nativity scene.